When producing your explanimation we always set up a clear schedule beforehand. This way we can ensure the timely delivery of your animation. We will plan multiple feedback moments so you and your team know exactly what to expect from us and when. You can follow and fine-tune the whole process as you wish. The result is a unique animation that suits you.

Introduction

Firstly we will discuss your wishes, objectives, target group(s) and the budget of the animation. Based on this information we make you a fitting offer and quote.

Script

Together we will write a script taking into account the required length of the animation, the narrative style and the use of a possible voice-over.

Storyboard

Based on the script we will create a storyboard. In this ‘comic’ we secure the image sequence. This will give you an idea of what your animation will look like.

Production

All artwork is created according to your wishes and branding. The first version of your animation is delivered with the chosen voice-over (if applicable).

Audio

We will adjust the animation based on your feedback. Background music and supporting sound design are added to emphasize movements within the animation.

Completion

Your explanimation is ready for use! Implement the animation on your website, share your explainer video via social media or use your explanimation during presentations!

Why should I use an explanimation?

Frequently Asked Questions

What is an explanimation?

An explanimation is an explainer video in which complex information is made understandable through clear and efficient visuals. This form of animation is being used more and more to explain a service, process of product in a short amount of time. Images and sound complement each other, providing the viewer with double the amount of information. You can view an explanimation as your moving business card.

What is the production time of an explanimation?

The delivery time of an explanimation varies enormously, but is particularly dependent on how quickly we can work together. The faster you provide us with feedback, the sooner we can deliver. In addition, the planning depends on our other ongoing projects and the complexity of the animation.

Normally, we can deliver an explanimation of 60 seconds within two weeks. Although some productions sometimes take up to two months. Often the bigger your team is, the longer it takes to process feedback. Our advice is: keep your team small. In practice, this works most effectively and pleasantly for both parties.

How do the Explanimates work?

First, we make an appointment to clarify your needs, goals, target group(s) and the available budget. With this in mind, we propose a concept with a fitting quote. Once we have an agreement, we will write a script together. After agreeing on the script, we create a storyboard. In this ‘comic’ we secure the image sequence. This will give you an idea of what your animation will look like. All artwork is created according to your wishes and branding. The first version of your animation is delivered with the chosen voice-over (if applicable). We will adjust the animation based on your feedback. Background music and supporting sound design are added to emphasize movements within the animation. Your explanimation is ready for use! Implement the animation on your website, share your explainer video via social media or use your explanimation during presentations!

Why would I want to create an explanimation?

Good question! An explanimation is much more timeless than a video. You can show everything you want without the hassle of locations, actors, light, sound, etc. Also because of the neutral character your message will appeal to more people. Additionally, you can have all the visual elements in your own corporate style, so you will have a moving business card. An explanimation helps explaining your story, service or product in a short amount of time. By doing so you can make even more effective use of both your and your client’s time. If one picture is worth a thousand words, imagine what you can tell in a whole minute.

What can explanimations be used for?

Use your explanimation as an introduction on your website. Show your explainer video on television screens in your waiting room, exhibition stand, business meetings or for educational purposes. Send your animation to potential customers via email, social media or use it during a presentation.

Where are the Explanimates located?

Sylvia (illustrator) works in Amsterdam and Iris (animator) works in Groningen. We work together from a distanceIris guides each project from beginning to end from Groningen, regardless of your location. Our business address is in Groningen, in case you feel like coming over to meet us in person. Would you rather like to us to visit youNo problem, we are happy to visit you!

What is the permitted length of an explanimation?

It is important that an explanimation does not take too long. Otherwise, the viewer might lose focus and as a result your message will not come across well. The ideal length of an animation really depends on where it is to be displayed. Between 30 and 60 seconds is a suitable length for an (online) explanimation. The combination of image, text and sound provides the right information in a relatively short period of time.

Do we own the rights after buying an explanimation?

As soon as the explanimation is done, you own the right to use it. However it is important to let us know beforehand where you’re going to use the animation and on which platforms; online, television, internally, etc. You can then use the animation the way we’ve agreed upon.

What about the audio rights?

All our music is made especially for us by one of our partner sounddesigners. We also work together with a wide variety of voice-overs. All audio is being made or purchased especially for a specific production.

If you would like to re-use certain elements, please contact us so we can discuss it. We have made certain arrangements with our key partners for your specific requirements. Any new productions or different uses will need additional agreements from all parties involved.

I'd rather have no audio under my explanimation, is that possible?

Of course it is! Your story can also be told by using text, numbers and graphics. However, we do feel audio is an essential part that brings an explanimation to life. An explanimation without sound loses some of its persuasive quality and character.

I would like to provide my own voiceover, is that possible?

Yes you can, but we certainly do not recommend itThe voicethe pace of speech, the pitch, the sentence structure and the intonation determine greatly how the message is received. The recording quality also plays a big role in the professional character of your animation.

Since we work with audio specialists, we can guarantee the highest quality. If, for whatever reason, you prefer to provide your own voice-overplease let us know in advance.

Can I order an explanimation from abroad?

We will gladly come on over to meet with you. We can also work quite well from a distance and keep in touch throguh all kinds of digital channels. Distance is no problem for us at all.

What is Full HD?

Full HD (High definititionmeans that the image contains 1920 × 1080 pixels. This is currently the most common video format and delivers a sharp image. This will also look good on a big screen.

Which software do the Explanimates use?

We work with the latest applications of the Adobe Creative CloudOur favorites are Illustrator and After Effects.